03 9761 7607

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2/13 Centre Way, Croydon South, VIC 3136
03 9761 7607
0415 303 763
About Reed Signs



Based in the eastern suburbs of Melbourne, Reed Signs is a full-service lettering and signage supplier that blends talent and technology to produce creative, innovative and award winning signage solutions.

With over 25 years’ experience in the sign and graphics industry, founder Matthew Reed has worked extensively across Australia and the United States and brings a solid background of creativity and service excellence to the business.

Our shop is small by design, as this allows us to establish a more personal relationship with each client.

We combine traditional craftsmanship and evolving state-of-the-art computer technology to achieve professional and outstanding results for our customers.

With the growing trend of vinyl car wraps as a means of car customization we expanded our business in early 2014 by adding Ultimate Car Wraps to our portfolio (www.ultimatecarwraps.com.au). We believe this new venture will offer a more personalized user experience to our vehicle wrap customers and will consolidate Reed Signs as a leader within the industry.

Regardless of whether you are the smallest of businesses or a large corporate chain, we have the answer to your sign and graphics requirements, from the first stages of logo design to completed signage projects.

The Team

Matthew Reed

Matthew has worked in the sign & graphics industry since he left school, establishing Reed Signs back in 1993 once he completed his apprenticeship. He has extensive experience within the industry in the design and installation of all types of signage and vehicle graphics. Outside of the business, Matthew can be found tearing up the Nation’s dirt track speedways on any Summer Saturday night, racing a 410 cubic inch, 900 horsepower winged sprintcar.

Peta Dunlop

Originally from Shepparton and with an artistic background, Peta joined the company in 2004 and is the head of production operating our Roland digital printers and Mimaki plotter. She has extensive experience with the production of both cut vinyl and digitally-printed vinyl graphics, and also completes installation work as required. Outside of the business, Peta enjoys pole dancing as a hobby and she also has a passion for cooking.


It’s hard to say exactly when Ted ‘officially’ joined the team, as he seemed to hang around for a little while before he was given an official role! These days however we refer to him as the ‘Head of Security’ as he frequently patrols the shop keeping an eye out for unwanted visitors and trouble. He is also a calming influence when things get a little crazy!

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